Sri Lanka · JTC Dynamics portfolio

Crates.lk: a focused B2B quotation and demand channel

A commercial acquisition experience for plastic crates and pallets across agriculture, fisheries, warehousing, manufacturing and logistics.

The challenge

Design around the real buying model.

Commercial buyers needed a faster way to understand crate and pallet categories, connect products to industry use cases and request quantity-based supply information.

Approach

How the buying journey was shaped

  • Lead with the B2B, bulk, minimum-quantity and quotation buying model.
  • Organize the offer around product categories and the industries that use them.
  • Give buyers a direct path to send product, quantity and delivery requirements.
  • Keep the experience focused on purchase qualification instead of forcing retail checkout.
Delivered experience

What the digital channel provides

  • B2B positioning and information hierarchy
  • Category-led crate and pallet discovery
  • Industry and operational use-case content
  • Bulk, wholesale and project-supply messaging
  • Direct WhatsApp quotation path
  • Mobile-friendly commercial enquiry experience
Case-study detail

How the digital channel supports the journey.

Design around how the buyer purchases

Crates.lk serves businesses sourcing plastic crates and pallets for agriculture, fisheries, bakeries, warehousing, manufacturing, logistics and other material-handling environments.

Because quantity, specification, availability and delivery affect a final price, the experience guides buyers toward a useful quotation rather than forcing a consumer checkout.

Make the commercial requirement easier to communicate

A useful enquiry contains product type, quantity, application and delivery location—not only a request for price.

The website helps buyers bring those details into a direct WhatsApp path while explaining the bulk and project-supply model around it.

What the project demonstrates

This is a focused B2B demand-capture pattern connecting product discovery, industry context and commercial qualification in one compact journey.

Business value

A clearer path from interest to action.

By matching product discovery to bulk purchasing, industry use cases and direct quotation, the experience helps commercial buyers reach a useful supply conversation faster.

View the live website
Start with clarity

Need a digital channel shaped around a different buying journey?

Tell us about the products, buyers, current channel and operational path. We’ll identify the clearest website, commerce or automation opportunity.